I’m 49. I launched my business this year. And I’m here to tell you that your 40s aren’t the consolation prize of entrepreneurship. For a lot of us, they’re exactly the right moment.

If you've spent any time apologising for the non-linear shape of your professional life — stop. What you've been calling a liability is almost certainly your most valuable differentiator. I know this because my own career makes no sense on paper.

Coaching is inherently personal and energy-intensive. Unlike a product business that can scale infinitely without adding proportionally more work, a coaching business — particularly one built on 1:1 delivery — has a natural capacity ceiling. The more clients you take, the more of yourself you give. At some point, something breaks: your quality, your energy, or both. The solution isn't to care less. It's to build better.